Regional destination branding. An integrated stakeholders perspective

Riferimento: 9788831352710

Editore: tab edizioni
Autore: Piva Elisa
Collana: Route. Geografia dei trasporti e del turismo
In commercio dal: 09 Dicembre 2021
Pagine: 132 p., Libro in brossura
EAN: 9788831352710

15,00 €

Quantità

Non disponibile

Descrizione

This book analyses the different stakeholders involved in the governance of tourist destinations in an integrated way, exploring the development processes of regional destination brands from the perspective of the supply-side and brand identity. The introductory chapter presents an overview of the main issues and challenges in the destination branding processes of regional destinations, while each of the subsequent chapters focuses on a specific group of stakeholders - public entities, private bodies and local communities - in different types of regional and sub-regional destinations, offering both useful theoretical implications and empirical evidence.